Setting up a Shopify store seems straightforward enough. Choose a theme, upload products, and launch—what could go wrong? Unfortunately, countless London businesses discover the hard way that DIY Shopify setups often create more problems than they solve. What starts as a cost-saving measure quickly becomes a conversion-killing nightmare that drives customers straight to competitors. The…
Choosing the right Shopify theme can make or break your online store’s success. With hundreds of options available, two themes have emerged as particularly popular choices among London businesses: Horizon and Savor. Both offer compelling features and modern aesthetics, but they serve different purposes and excel in different scenarios. The decision between these themes isn’t…