Setting up a Shopify store seems straightforward enough. Choose a theme, upload products, and launch—what could go wrong? Unfortunately, countless London businesses discover the hard way that DIY Shopify setups often create more problems than they solve. What starts as a cost-saving measure quickly becomes a conversion-killing nightmare that drives customers straight to competitors. The…
London’s e-commerce battlefield grows more competitive every day. With over 45,000 online retailers fighting for the same customers, ranking well in search results isn’t just helpful—it’s essential for survival. Yet countless London businesses launch beautiful Shopify stores that remain invisible to potential customers because they’ve overlooked one crucial element: search engine optimisation through strategic theme…