When Shopify launched the Dawn theme as their new flagship design in 2021, it promised to revolutionise how online stores looked and performed. Fast-forward three years, and Dawn has become the backbone of countless e-commerce sites across London and beyond. Its clean aesthetic, mobile-first approach, and impressive page speed scores make it an obvious choice…
The London e-commerce scene is buzzing with activity. From trendy East London boutiques to established West End retailers, businesses across the capital are racing to establish their digital presence. At the heart of this transformation? Shopify has emerged as the platform of choice for London entrepreneurs. Recent data shows that over 30% of UK e-commerce…